JWRC provides a full research scope of services:

As a market research consultancy, JWRC offers both qualitative and quantitative research solutions. The application of innovative and technologically driven methodologies to focus on the research questions and business or industry problem, is standard.

Types of studies include behavioural, client or customer relations, business opportunities, market assessment and business-to-business dynamics

Research design is a collaborative process, working with clients toward the conceptualisation of the research problem to solve. The collaborative approach promotes skills transfer initiatives.

Secondary research explores and contextualises market dynamics within the business and across the industry to inform the approach, sample, and research instruments.

The recommended sample design is motivated, following a probability or non-probability design depending on the methodological approach.

The design of the research instrument is based on both technical and rational protocols but is also an art. The questions are developed to be both interesting and thought-provoking in line with the objectives, analysis strategy and secondary research findings.

With over 400 successfully completed projects over many years, JWRC developed the knowledge and skills to project manage the research endeavour seamlessly. Should collaboration with other research consultants or businesses be necessary, only the best and with whom an existing working relationship exist, are considered.

Checking and editing the final data source are critical steps to ensure good quality and relevant information. An important step in this process is also anonymisation of the data to protect the identity of those who participated, in line with the industry code of practice and POPI Act.

A range of analysis techniques has been applied over many years, including inferential or more advanced statistical techniques such as segmentation analysis, text analytics or social media analysis. A mixed-methodology approach is often useful to provide insight from more than one perspective.

Prior to writing the report, the results are discussed to contextualise the findings and insights. This is a critical step in the development of the narrative to ensure alignment within the business and to develop relevant and realistic strategies.