As an ESOMAR member, Jan Wegelin abides by the global insights industry Code of Conduct. He is also a member of the Southern African Marketing Research Association (SAMRA) and adheres to the local ethical requirements for the insights industry, in addition to the global standards. Jan is one of a few nationally accredited market researchers (SAR) in South Africa.

Get in touch with Jan should you require copies of certificates or reference letters:

  • BEE Certificate
  • ESOMAR membership
  • SAMRA membership


  • SAMRA: SAMRA members adhere to the SAMRA Code of Conduct, which includes the ICC ESOMAR global code of conduct and guidelines. This protects everyone involved in research, and nobody should take the chance of working with a non-member who is not prepared to commit to the same stringent Code of Conduct and gudelines as the SAMRA members. For example, SAMRA members have to be honest about their skills, experience and activities, and about those of their organisations, and, therefore, that they are required to offer only services that they are competent and able to offer.

  • ESOMAR: Click here for more info

  • SAMRA Chairperson (2012/2013) The highlight was the appointment and working with Leonie Vorster as CEO of SAMRA towards the development of a strong industry regulatory body. This followed the hard work of past-chairperson Elsa Thirion-Venter in putting the strategy in place and Adre Schreuder setting the wheels in motion.

  • SAMRA SAR membership since 2011: Click here for more info


  • SAMRA conference (2018): Once a year, the research industry gathers to showcase the best of Southern African market research at the SAMRA Annual Conference. The conference is characterised by fierce competition between researchers for the coveted SAMRA Annual Conference Awards. The SAMRA Annual Conference 2018 was held in Umhlanga, Kwazulu-Natal on 12 and 13 June 2018. Best Overall Paper Award (2018), and Kantar Innovation Award (2018): Dr. Petrus de Kock, Jan Wegelin and Dr. Elsa Thirion-Venter – A social segmentation model of the diverse and complex South African society with broader implications for the research industry. As a diverse nation, there are many attributes that shape and inform our behaviour. In a fast paced and dynamic society, South African citizens are exposed to continuous change. How are we influenced by these dynamics, and how does it shape our thoughts and actions? Click here for more info

  • SAMRA conference (2014): Best Overall Paper (Silver) and Best First Time Presenters: Greg Streatfield and Jan Wegelin for “If We Are Good Researchers, Why Should We Fear More Data?” Click here for more info