Career Summary

2020      Publication: Understanding a Nation: A Social Segmentation of the Diverse South African Population. Politikon – January 2020

2019      Publication: Assessing Entrepreneurial Mindset: Results for a new Measure. Discourse and Communication for Sustainable Education 10(2):13-21 – December 2019.

2018      Award winner: SAMRA – Best Overall Paper Award and Kantar Innovation Award. Gen Global – The GEN Compass Award for Research Champions in Istanbul.

2016      Director of Hidden Voice: Invited to join Hidden Voice (Pty) Ltd as a Director to support development of solutions. Soon a behavioural measurement tool will be launched.

2015      Established JWRC: Jan Wegelin Research Consultancy (JWRC) was established to offer bespoke research insights to a range of businesses.

2014      Best First time speaker: Best First-time Speaker Award at the SAMRA Annual Conference for co-authored paper “If we are good researchers, why should we fear more data?”

2012/2013          SAMRA Chairperson: Chairperson of the Southern African Marketing Research Association. Established the CEO position with the rest of the board as a new development in the industry governing body operations.

2011      SAR Accreditation: Following a peer-review process, Jan received the SAMRA Accredited Research (SAR) status, one of approximately 50 researchers in the country.

2010      Nominated Employee of the Year: As a Research Specialist, Jan developed a multi-data report platform incorporating research results from five suppliers in one dashboard view for the client.

2005      Publication: Co-authored “Creative, relevant appliance labelling campaigns” with Alliance to Save Energy, Collaborative Labelling and Appliances Standards Program, Academy of Educational Development, all based in the USA.

2004      Worked in Manchester: National and International Field Manager for Wirthlin Europe in Manchester, UK (a subsidiary of Wirthlin Worldwide based in USA).

2003      Worked in Ireland: Research Manager at NGM Research in Waterford, Ireland.

1998      Travelled: For a year through UK and parts of Europe.

1996      MarkData (Pty) Ltd: Following the closure of the research unit at the HSRC, Jan helped to establish MarkData (Pty) Ltd.

1994      HSRC: Started his career at Human Sciences Research Council (HSRC) as a interviewer and project manager.

A passionate researcher, always inquisitive about market dynamics and behaviour…